→ 06 - 08 - 2009 Tags: G-ShockPatronShock The WorldTrue Blood

Casio G-Shock “Shock The World” New York Party Recap | Hypebeast Cool as ice. Wish I was there. And I’m pretty sure Patron was representing that evening as well (as was previously detailed at the Patrón Social Club). What an awesome night that must’ve been (check out the link for some live performance vids of Mr. West, Mr West). Speaking of Patron, I noticed in this past weekend’s ep of True Blood Season 2 (Ep 7 to be exact) that Lafayette (who is finally back in full bitch effect and is definitely my favourite character of the bunch) ever so casually poured himself a cool, tall glass of Patron Silver and tonic water w/ lime on ice while talking to Eggs. Wicked. I love this ridiculous show even more now.

Casio G-Shock “Shock The World” New York Party Recap | Hypebeast

Cool as ice. Wish I was there. And I’m pretty sure Patron was representing that evening as well (as was previously detailed at the Patrón Social Club). What an awesome night that must’ve been (check out the link for some live performance vids of Mr. West, Mr West).

Speaking of Patron, I noticed in this past weekend’s ep of True Blood Season 2 (Ep 7 to be exact) that Lafayette (who is finally back in full bitch effect and is definitely my favourite character of the bunch) ever so casually poured himself a cool, tall glass of Patron Silver and tonic water w/ lime on ice while talking to Eggs. Wicked. I love this ridiculous show even more now.

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→ 06 - 07 - 2009 Tags: TequilaPatronSilver

So what does one do upon purchasing a bottle of Patrón Silver? Well, join the newly launched Patrón Social Club, that’s what. It’s actually free to join, but if you own a bottle, you can ID it (by entering the unique handwritten number on the side of the bottle) and get a detailed breakdown of the contents, amongst other bottle-owning exclusivities. From the site: When you ID a bottle, we know you’re a true Patrón enthusiast - and you never know how we’ll show our appreciation Oooh! Hopefully in a very sexy way. Now, here are the precise details of my bottle: Perfection comes in many different sizes, shapes and colors.Here’s everything you ever wanted to know about your bottle of Patrón Silver.Harvested Year: 2006The size of the agave head (piña) is not as important as its sugar content (at least 24% or higher is preferred).Distilled Date: 2006Each batch of Patrón Silver is fine-filtered and balanced under the supervision of renowned master distiller Francisco Alcarez.Bottle Crafted Date: 2006Just like fingerprints, no two bottles are the same. An artisan schooled in the art of glassmaking individually handcrafts each bottle of Patrón Silver.Field Location: Tepatitlán20°34’00”N, 103°40’35”W, in the highlands of Jalisco, Mexico - a hilly region 7,500 feet above sea level, and the perfect place for growing blue agave, the same agave used in every bottle of Patrón. In addition to numerous flash-based articles covering the gamut of fashion, music, summer party ideas and premium drinking culture, the social club contains a large assortment of Patrón approved mixed cocktail suggestions, which reminds me that I need to stock up on certain fruit juices, citrus fruits and perhaps some soda water. And hey, apparently there’s going to be a G-Shock/Patrón event in NYC on the 5th of August featuring a performance by Mr. “by his-self, he so impressed”. Dope, cuz I’ve got a G-Shock on my left wrist and a bottle of Patrón in my right hand, so that should be enough to get me in, right? Oh wait, I’m short one plane ticket to The Planet aka NYC (d’uh-oh). In any event, this premium Mexican spirit has officially become my 2K9 summer drink (if you remember, last year it was Pernod Absinthe).

So what does one do upon purchasing a bottle of Patrón Silver? Well, join the newly launched Patrón Social Club, that’s what. It’s actually free to join, but if you own a bottle, you can ID it (by entering the unique handwritten number on the side of the bottle) and get a detailed breakdown of the contents, amongst other bottle-owning exclusivities. From the site:

When you ID a bottle, we know you’re a true Patrón enthusiast - and you never know how we’ll show our appreciation

Oooh! Hopefully in a very sexy way. Now, here are the precise details of my bottle:

Perfection comes in many different sizes, shapes and colors.

Here’s everything you ever wanted to know about your bottle of Patrón Silver.

Harvested Year: 2006

The size of the agave head (piña) is not as important as its sugar content (at least 24% or higher is preferred).

Distilled Date: 2006

Each batch of Patrón Silver is fine-filtered and balanced under the supervision of renowned master distiller Francisco Alcarez.

Bottle Crafted Date: 2006

Just like fingerprints, no two bottles are the same. An artisan schooled in the art of glassmaking individually handcrafts each bottle of Patrón Silver.

Field Location: Tepatitlán

20°34’00”N, 103°40’35”W, in the highlands of Jalisco, Mexico - a hilly region 7,500 feet above sea level, and the perfect place for growing blue agave, the same agave used in every bottle of Patrón.

In addition to numerous flash-based articles covering the gamut of fashion, music, summer party ideas and premium drinking culture, the social club contains a large assortment of Patrón approved mixed cocktail suggestions, which reminds me that I need to stock up on certain fruit juices, citrus fruits and perhaps some soda water.

And hey, apparently there’s going to be a G-Shock/Patrón event in NYC on the 5th of August featuring a performance by Mr. “by his-self, he so impressed”. Dope, cuz I’ve got a G-Shock on my left wrist and a bottle of Patrón in my right hand, so that should be enough to get me in, right? Oh wait, I’m short one plane ticket to The Planet aka NYC (d’uh-oh). In any event, this premium Mexican spirit has officially become my 2K9 summer drink (if you remember, last year it was Pernod Absinthe).

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→ 01 - 07 - 2009 Tags: PatronTequila

I call it...Patronage

Even though this drink recipe is rather basic in its contents, I haven’t found it officially credited anywhere so I took the liberty of naming it myself. Why Patronage? Because it’s a pun on Patron tequila (the key ingredient) and because the clientele (or patronage) of this drink includes anyone who makes it. Aren’t I clever? (don’t answer that question)

This is how we do it:

  • Drop 2 to 3 cubes of ice into a Highball glass
  • Pour a jigger of Patron® silver tequila onto the ice
  • Fill up the glass halfway to 3/4 of the way up with Sprite or 7UP (depending on how strong you want your Patronage…I like it strong so I meet it halfway w/ the Sprite)
  • Garnish with 2 maraschino cherries
  • Pour a teaspoon of maraschino cherry juice into the beverage to give it a cool pink hue (then use the teaspoon to stir the contents thoroughly)
  • Eat one cherry after each half of the drink is finished.
  • Enjoy the refreshing experience thoroughly

Coming up with this beverage was my way of celebrating not only Canada Day, but also my official return to the tequila game after an 11 year absence. I do it in style (I’m on my second glass right now).

Alternate name for this drink: Raspy Shit. After the Pharrell joint of the same name, which I was listening to earlier when I decided to come up with a Patron-related mixed drink. And now, here we are.

So what you want: Patron or Petrucia glasses? - Skateboard P from Raspy Shit off of In My Mind.

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→ 23 - 06 - 2009 Tags: AlcoholLCBOStrikeBeerChivas RegalPatronSilver

Made a last minute alcohol run Tuesday night on the eve of the impending LCBO summer strike in Ontario. And holy sh!t, that was the busiest I’ve ever seen an LCBO joint ever (that’s including the holidays). Everybody’s panicking and needs tons of drinks pronto; it’s like the Y2K bug of liquor. And even if there isn’t a strike after midnight tonight, the weather was great and it was a good time to go out and stock up on some hard stuff. So anyways, here’s what we pulled in on this epic run: 6-pack of Leffe Blonde 6-pack of Stella (all Belgian beers are standby summer brewskies) 500mL Martini dry vermouth (for summer martinis, already have the vodka. Edit: I meant to write gin…but you can make martinis with vodka too) Bottle of Martini Asti sparkling wine (for my Mom) Bottle of Pelee Island Chardonnay white wine (for my Dad) Chivas Regal 12 year-old premium blended scotch whiskey (also for my Dad) Silver Patron premium tequila, made from 100% agave (for ME) True story: about 11 years ago on Father’s Day, I got majorly sick off tequila (not Patron but something much cheaper). And as is often the case when you get incredibly sick from a drink, you lose the physical ability to keep it down ever again. I’ve actually had one shot of tequila since then (back in 2006 in White Rock, BC) and although I was scared to ingest it, my body didn’t totally reject the shot that time around. Couple that with the fact that I’ve been wanting to try Patron tequila for years now and I figured that tonight would be a good time to make the summer investment in this drink and get back into the tequila game with one of the finest examples out there. Now, time to go make myself a glass and watch out for any news regarding whether or not the strike is on (and if it’s not, then what a great sales-boosting marketing strategy by the ol’ lick-bow). I hope my body can keep this blanco down (wish me luck). What, you want some Patron??? I got that! - Yeezy from Celebration Update: Strike deadline extended for now. I got what I want. Now get yours before it’s too late! Update #2: The sales boosting marketing strategy worked like a drunken charm. To the tune of $17 milli in sales for one day! I’ll drink to that and a happy summer.

Made a last minute alcohol run Tuesday night on the eve of the impending LCBO summer strike in Ontario. And holy sh!t, that was the busiest I’ve ever seen an LCBO joint ever (that’s including the holidays). Everybody’s panicking and needs tons of drinks pronto; it’s like the Y2K bug of liquor. And even if there isn’t a strike after midnight tonight, the weather was great and it was a good time to go out and stock up on some hard stuff. So anyways, here’s what we pulled in on this epic run:

  • 6-pack of Leffe Blonde
  • 6-pack of Stella (all Belgian beers are standby summer brewskies)
  • 500mL Martini dry vermouth (for summer martinis, already have the vodka. Edit: I meant to write gin…but you can make martinis with vodka too)
  • Bottle of Martini Asti sparkling wine (for my Mom)
  • Bottle of Pelee Island Chardonnay white wine (for my Dad)
  • Chivas Regal 12 year-old premium blended scotch whiskey (also for my Dad)
  • Silver Patron premium tequila, made from 100% agave (for ME)

True story: about 11 years ago on Father’s Day, I got majorly sick off tequila (not Patron but something much cheaper). And as is often the case when you get incredibly sick from a drink, you lose the physical ability to keep it down ever again. I’ve actually had one shot of tequila since then (back in 2006 in White Rock, BC) and although I was scared to ingest it, my body didn’t totally reject the shot that time around. Couple that with the fact that I’ve been wanting to try Patron tequila for years now and I figured that tonight would be a good time to make the summer investment in this drink and get back into the tequila game with one of the finest examples out there.

Now, time to go make myself a glass and watch out for any news regarding whether or not the strike is on (and if it’s not, then what a great sales-boosting marketing strategy by the ol’ lick-bow). I hope my body can keep this blanco down (wish me luck).

What, you want some Patron??? I got that! - Yeezy from Celebration

Update: Strike deadline extended for now. I got what I want. Now get yours before it’s too late!

Update #2: The sales boosting marketing strategy worked like a drunken charm. To the tune of $17 milli in sales for one day! I’ll drink to that and a happy summer.

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